Representation and Identity

Anchor Spreadable Butter Advert

• The groups represented in this advert are the elderly and the young, all within the group of family. The boy monkey is a teenager and the little girl monkey is a pre-teen.
• The boy monkey looks as though he is a stereotypical teenager as he is wearing a hoodie, which looks like a stereotypical 'dangerous' teenager.
• The women monkey is old has it seems as though she has stereotypical dementia of an elderly person, and a joke is also made about it.
• The elderly monkey has a Caribbean accent, portraying different ethnic groups.
• A stereotype of Jamaican people is that they like food and cooking.
• Her voice is very soft and makes the advert feel very soft and laid back. 
• The young boy is inferred to be very sarcastic, the Lexis of him is tat he is informal.
• The shot of the siblings is a medium shot, so we can evaluate their body language.
• They are a representation of a close family, the nan lives with them. The mise-en-scene of the scene shows that they are close, as there is a drawing of the siblings and their nan.
• The advert is being inclusive to get a wider audience.

Pot Noodle Advert

• The establishing shot shows a messy teenage boys room, inferring he is a young teenage boy.
• He seems to be working class as his accent is northern, and his walls are tatty and not very clean.
• Up North is assumed to be stereotypical working class, more poorer.
• His family seems to be working class, as his whole large family tried to fit in a small living room to watch the boy on TV.
• Also pot noodle is a cheap easy meal, simple for the working class.
• The family are dressed as a stereotypical working class northern family , the tracksuits, huge gold hoop earrings.
• The house looks old fashioned and run down.
• Theres ten people on one sofa,which connotes that they are not very well off.
• Pot noodle is making it out as though it symbolises the working class.
• The colour change of the north to vegas is binary opposition, as it is bleak and grey, to bright and colourful.
• The advert made out as though he was being trained to be a boxer, yet he turned out to be training for a 'ring girl'.
• He stereotypically dressed as a female, the joke seems to make fun of homosexuals, as the boy seems to be walking very camp, almost as though he is a drag queen, which we seem to associate homosexuality. 
• Usually ring girls are stereotypically attractive women, who are not the main attention, however the boy is not 'attractive', the punch line is 'ew' and 'haha look at that boy in a crop top'.
• The black man is represented as rich with all of his god chains, he looks like a rapper.
• Usually you see these stereotypical rappers as very desperate for sex, so he staring at the ring boy, just as he would at a 'ring girl', its a joke as that what usually happens when its a women. 

In What Ways Can We Define Ourselves, To Ourselves And To Others?

• Through what we wear
• What music we listen to
• Taste in films
• Where are we from
• Our accents and language
• Ethnicity-more about background and up bringing
• Race- what you were born as
• What grades you got

Key Theory 7- David Gauntlet- Theories of Identity
He believes that through hat they see on television can help construct individuals identities. Additionally he wrote tat there are many more representations of gender that the traditional 'gender binary'.

This Budweiser advert,objectives women, and mades the audience assume that if they buy the product they will receive lots of attention off women.





















"REPRESENTATION IS A CONSTRUCTION OF REALITY"
how far do you agree?
I agree with this completely, as it constructs everyone's ideas and views on certain people represented.