Introduction to The Times and Constructing Representation

What advantages are there to a newspaper demonstrating a particular political/ideological bias?

To control people, and inspire people to carry out actions that they would not of thought of themselves. Ideology is a system of control an power, it is hegemony, it is the newspaper you must agree to it.
If the newspaper has a ideology it means they can attract more of a target audience.
You can judge someones personality by what newspaper they read, as different newspapers cover different types of stories and have different ideologies.
To gain support of a political party, as different newspapers support different parties.

Why would a newspaper wish to manipulate the ideology of it's target audience?

Our ideas are being challenged everyday, each newspaper has its own beliefs and has its on values, and many people do not realise that they are biassed, they do this to get more people to believe in their ideologies.

Tabloid is gossip, and broadsheet is 'actual news'.
Broadsheet used to be much bigger than tabloids. Tabloids are much smaller.
Broadsheet contains the stuff that you should know about, but a tabloid contains the stuff that the audience would care about.
Broadsheets contain facts, over gossip which is what tabloids contain.
Broadsheets have less pictures, they have much more writing, yet tabloids catch your eyes with a big splash image.
The tabloid's slang term is 'a red top' as they have red titles, and broadsheet are known as the 'serious news'
The headlines are much bigger o n tabloids than on broadsheets.
A broadsheet needs you to obtain a higher level of literacy to read it, and you can have lower to read a tabloid.
Some tabloids have puzzles inside, as a more childlike interactive newspaper.
Broadsheets are much more expensive then a tabloid, demonstrating the wealth of the different audiences.
Broadsheets are aimed at the higher class.
'Popular press' is another name for tabloids, less in depth reporting.

It means multiple meanings, e.g 'He is a pig' he could be an actual pig, or he could be a disgusting man.
This can often cause an issue, as these newspapers do not want you to gather their meanings, they want you to see only their viewpoint. They do this from anchoring, they tell the news and they tell the audience what to think and forces the audience into a particular reading.

Anchoring

Anchorage is the 'fixing' of a particular meaning to a media text, often through the use of captions.

Stewart Haul's theory was oppositional reading, which people have if they disagree with a media product.
The image on the board signifies to me

The image is suggesting a binary opposition, as they could be deaf yet can't hear their protest.

Captions can make a person want to have the same view as the newspaper, as it describes the image into a certain perspective in their heads.

Very Right wing and is mocking the leader of the Labour party by using his name as a pun.
A very negative approach to the Labour Party.
People may not know much about him, and seeing this may be their first seen representation of him, as most people who read these tabloids these 'gossip' newspapers, most likely stereotypically do not know much about politics and this is their jokey way of people who are 'academically smart' to understand that he is 'bad'.
The mise-en-scene of the bin shows just how strongly the newspaper believes that he is rubbish.
when the newspaper says 'We' they believe it is the rest of the audience that agrees with them,this positions the audience in a direct ode of address.
This is a very straight forward image that would take around 15 minutes to make.
The quote 'Terrorists' Friend', it is not much in depth, it is just trying to get the key point across to get people to hate him.
He looks shifty, and like he is up to something.
It is a very blunt headline, and straight to the point.
The sun cover is trying very hard to present him as bad, to definitely get their point across, it is a hatchet job it is brutal

Supports labour, a much more left wing view, as it is supporting Corbin.
This newspaper is trying to make you want to support their political ideologies, to support labour.
It is a very positive approach towards the Labour party.
They both use bullet points to argue their point of view.
In the morning star his image looks positive and happy.
He is seen as a hero in the morning star, and is uses direct address through the use of 'Save our NHS', targeting to Britain as a whole.
The morning star is is very plan and simple, and doesn't need to need so much extra stuff to make people like him, perhaps inferring that he is a good guy already and does not need much else.

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