TaliaMedia

What is the purpose of charity adverts? To get the audience to donate and help the charity, and establish a cause and get the audience to agree with an ideology. How do they work? They guilt trip the audience, making them feel as though hey must donate or they are awful people. What mode of address do they take? They use a lot of language that makes the audience feel sympathetic for the victims within the advert. Most of these adverts get seen by people who watch TV during the day, such as the elderly, so it must have the mode of address that targets that audience. What conventions do they demonstrate? They are usually narrated by a soft gentle voice, using direct address, such as "you can help by doing...". They also show lots of graphic content that can make one feel really sympathetic. How do they position the audience? They make the audience feel as though they are the ones responsible for saving the lives of the victims in the advert. NSPCC 'Open Your ...

                                      Key Theory 6- Stuart Hall-Theories of Representation *Representation- How to show something again, but slightly changed. 'The ways in which a media product constructs the world and aspects in it, including social groups, individuals, issues and events.' Advert- Lintd Lindor- 'Do you Dream n Chocolate?' *Her voice is very calm, making you feel as though if you buy that chocolate it will be calm. *Her voice is a stereotypical well spoken British women, connotation that the chocolate is luxury. *The music is very classical, connitating upper class. * It is very sexualised, as romance sells, and chocolate is supposed to be a romantic food. *Connotation that eating Lindor chocolate is better then sex. As the close up o her face looks romantic. *Each shot fades in and transitions into one and other, signifies how the chocolate melts into itself. Sup...

*The function of an advert is to promote something and make the audience feel like they need it in their life. *Our life seems to lack something or not be interesting unless they obtain the product being advertised. *Through adverts things looked effortless with the product being advertised, making people want to buy it. *An advert promotes different types of people, e.g housewifes, glamorous women, attractive models. * Ideology , the belief of the certain media text. *Producer is the maker of a media product. *The producer is who makes the ideology the beliefs of its media product. *Dominant Ideology, is the set of ideas or culture that is most common or widely accepted in a society, it can change over time. *The ideology of the Tide washing advert is portraying that women want to clean, she's dressed up for the occasion, Tide is a normal ting, its what women want. *Another ideology is that women are the only people who can clean, men cannot. *The Maybelline logo has...

First impressions *Sexist *Stereotypical women doing the washing *More wealthy families would use it *Being sold through romance, with all the red and hearts, it looks almost as if its a valentines card. *American *She relies on it like she relies on a man *Looks like the 'American dream', the women doing the work, being a house wife, being glamorous whilst doing so. *This advert has a lot of text compared to adverts now or days. Background Information *Designed for heavy duty washing machines, Gamble launched Tide in 1946, it became the brand leader in American and still is now. *The D'arcy Masius Benton and Bowles (DMB&B) advertising agency handles P&G's account throughout the 1950's. *The 'housewife' character was used all throughout t companies advertisement , making it well known and memorable Textual Analysis *It is Sans serif typography, inferring that the target audience is working class. *It includes lots of colours such ...

Define the terms Z-line- The way that we read a text, we read it in a big Z shape. Rule of Thirds- The crossing point where the subject is placed Headings and subheadings- A word in a larger font at the top of the page, that categorises the page.  Serif font- A formal typography, it has feet. Sans serif font- An informal typography, it does not have feet. Lexis- The choice of language used. Mode of Address- The way a media form speaks to its audience.

Introduction There are three components in the media course: component 1-35% exam  component 2-35% exam  component 3-30% coursework Component 1 Section A:analysing media language and representation Section B: understanding media industries and audiences Advertising Print Codes and conventions Layout and design Composition Images/photographs - camera shot type, angle, focus Font size, type of font (e.g. serif/sans serif), colour  Mise-en-scène – colour, lighting, location, costume/dress, hair/make-up  Graphics, logos etc. Language – slogan/tagline and copy  Anchorage of images and text Elements of narrative Moving image Codes and conventions Camera work – framing, shot types, angle, position, movement Editing – pace, type of edits, continuity/montage Structure/narrative Sound – music/dialogue/voiceover  Mise-en-scene – colour, lighting, location, costume/dress, hair/make-up  From this advert ...

My Self Evaluation-30 Second Thriller Project     This past week, me and a few of my peers filmed a short 30 second thriller piece, to build suspense in a scene. Planning it out was simple once we found the right setting to film the project in, which was within the trees of our college field, to use it as a forest scene. When it came to filming, it was difficult to keep the camera in the exact same position for a long time period, so we thought on the spot and used a wide stick as a tripod. The main difficulty was editing in such a short amount of time, as we did not have enough time to add more detailed sounds. However we took advantage of the material and time we had. The 30 second short piece actually ended up being okay for our first video piece. My favourite part was when we had a close up of a rusty chain in the tree, I feel as though that simple shot set the ambiance of the entire piece. Yet I would change the lighting of the piece, as we filmed it in broad ...

Top five films The Impossible, Into The Woods, The Thinning, Divergent, Wonder Woman Top five TV shows Bates Motel, The Walking Dead, Rupaul's Drag Race, Pretty Little Liars, Orange is The New Black Top four bands Little Mix, Maroon Five, Fifth Harmony, BTS Best albums of [year/decade] Dangerous Woman- Ariana Grande, 1989- Taylor Swift Best actors Rose Byrne, Gal Gadot, Isla Fisher, Anne Hathaway, Tom Holland Best music videos Look What You Made Me Do- Taylor Swift, Sorry- Justin Bieber Style icons Ariana Grande, Zendaya, Kylie Jenner Best videogames N/A Top directors Patty Jenkins, Alfred Hitchcock Top five film posters Avengers Assemble, Captain America Civil War, Beauty and The Beast, Star Wars The Force Awakens, The Great Gatsby Best radio presenters Mark Wright, Emma Willis Top bloggers/vloggers Velvet Ghost(Gabriella Lindely) Best Youtube channels Shane, Gabriella Lindely, Tati (GlamLifeGuru), Li...