Define the terms

Z-line- The way that we read a text, we read it in a big Z shape.

Rule of Thirds- The crossing point where the subject is placed

Headings and subheadings- A word in a larger font at the top of the page, that categorises the page. 

Serif font- A formal typography, it has feet.

Sans serif font- An informal typography, it does not have feet.

Lexis- The choice of language used.

Mode of Address- The way a media form speaks to its audience.


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