Introduction


There are three components in the media course:
component 1-35% exam
 component 2-35% exam
 component 3-30% coursework

Component 1
Section A:analysing media language and representation
Section B: understanding media industries and audiences

Advertising

Print

  • Codes and conventions
  • Layout and design
  • Composition
  • Images/photographs - camera shot type, angle, focus
  • Font size, type of font (e.g. serif/sans serif), colour 
  • Mise-en-scène – colour, lighting, location, costume/dress, hair/make-up 
  • Graphics, logos etc.
  • Language – slogan/tagline and copy 
  • Anchorage of images and text
  • Elements of narrative

Moving image

  • Codes and conventions
  • Camera work – framing, shot types, angle, position, movement
  • Editing – pace, type of edits, continuity/montage Structure/narrative
  • Sound – music/dialogue/voiceover 
  • Mise-en-scene – colour, lighting, location, costume/dress, hair/make-up 




From this advert i can infer that this brand is selling high end clothing, as the main pop of colour is on the models dress, which is what your eyes would be draw to first. The colour red symbolises passion and love, which seems to be a stereotypical luxury selling point, as people aspire to have passion, meaning if they buy that dress they will posses that passion and love too.

Key Theory 1- Roland Barthes-
Semiotics

*Anything that can have a meaning
*The thing that creates meaning
*The meaning that is created
*Signs, signifiers and signified
*In media studies, codes mean certain things in a media project is going to be done.
*Hermeneutic code, something within a media product that crates mystery or suspense.
*Proairetic codes, known as action codes, its something within a media product that suggests something will happen.
*Symbolic codes, it is anything that has a deeper meaning for the audience. 



* It is a very cluttered layout which makes the advert seem less formal, perhaps aiming at an C2DE (working class) target audience. Maybelline is a drugstore brand so the prices will be much more affordable.
*The typography is sans serif, inferring that the advert is informal.
*It is a close up shot on the woman's face to show the product in its full use, it uses a symbolic code, symbolising her to want to be attractive.
*NewYork is the background, busy, full of people rushing around and trying to do their makeup on the go, they can use this.
*Hermeneutic code of makeup being implied, mystery of why is she applying it.
*Proairetic code of mascara wand floating over her eye is as though she is going to apply the mascara.
*The highlight on her cheeks is a symbolic code of brightness and optimism.
*Leather jacket can infer that she is an independent, powerful and dominant woman. 















Comments

Post a Comment

Popular posts from this blog

Introduction to The Times and Constructing Representation

Image
Introduction to The Times and Constructing Representation  What advantages are there to a newspaper demonstrating a particular political/ideological bias? To control people, and inspire people to carry out actions that they would not of thought of themselves. Ideology is a system of control an power, it is hegemony, it is the newspaper you must agree to it. If the newspaper has a ideology it means they can attract more of a target audience. You can judge someones personality by what newspaper they read, as different newspapers cover different types of stories and have different ideologies. To gain support of a political party, as different newspapers support different parties. Why would a newspaper wish to manipulate the ideology of it's target audience? Our ideas are being challenged everyday, each newspaper has its own beliefs and has its on values, and many people do not realise that they are biassed, they do this to get more people to believe in their ideologi...
Read more

Representation and Identity

Image
Anchor Spreadable Butter Advert The groups represented in this advert are the elderly and the young, all within the group of family. The boy monkey is a teenager and the little girl monkey is a pre-teen. The boy monkey looks as though he is a stereotypical teenager as he is wearing a hoodie, which looks like a stereotypical 'dangerous' teenager. The women monkey is old has it seems as though she has stereotypical dementia of an elderly person, and a joke is also made about it. The elderly monkey has a Caribbean accent, portraying different ethnic groups. A stereotype of Jamaican people is that they like food and cooking. Her voice is very soft and makes the advert feel very soft and laid back.  The young boy is inferred to be very sarcastic, the Lexis of him is tat he is informal. The shot of the siblings is a medium shot, so we can evaluate their body language. They are a representation of a close family, the nan lives with them. The mise-en-scene of the scene shows...
Read more

Magazine 2 Lesson 1

Image
Magazine 2- Adbuster Detournement -  Hijacking or re-routing, AKA 'culture jamming'-   The practise of criticising and subverting advertising and consumerism in the mass media, by methods such as producing advertisements parodying those of global brands. The genre is not immediately clear, its hard to tell as each cover and masthead is completely different, and there is no content on the outside, and makes it very hard to know what is in the inside.  Adbusters seems to be a parody, as it is parodying certain popular subjects in the media. There are a lot of parodies of horror films, as they all have many similar conventions, and are very easy to parody. It could be a political genre, as Donald Trump with a literal barcode moustache is on the front cover inferring he is Hitler. It seems very informal, as it has an enormous central image, and each masthead is different, there is no structure on the front cover. they may have done this as it ...
Read more