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Showing posts from October, 2017

Introduction to the Film Industry

Introduction to the Film Industry Every media product exists for the soul purpose of making money. And without money the media product can not exist. Media products can in rich our lives, yet they are all ways to part us from our money. Media products also exist to push ideologies onto the viewer. Facts about the birth of the film industry... The earliest films in int 1890's were less than a minute long. In 1927 motion pictures were made with sound. The first film was to settle a scientific debate. Eadweard Muybridge was the first person to make a film. 'The Jazz Singer' was the first sound film in 1927 'The Great Train Robbery' was the first narrative film The first film studio was build in 1987 The firstHollywood film was filmed in 1910 it was called 'In Old California Le Jardinier et Le Petit Espiegle It was the first ever film made It was taken all within one shot. The idea of going to see something on a screen was great enough, n...
Universal Pictures Facts   Universal Studios ' history dates to 1909 when Hollywood mogul Carl Laemmle formed Independent Moving Pictures  Company of America, which was later merged with various other companies to form what would become  Universal Studios  Inc in 1996. Universal Pictures (also referred to as Universal Studios or simply Universal) is an American  film studio  owned by Comcast through the Universal Filmed Entertainment Group division of its wholly owned subsidiary NBCUniversal. Universal Pictures has a theme park. James Dixon, Been to Universal Orlando and Hollywood, a lot. This is from Comcast's Q4 2015 report: For the year ended December 31, 2015, revenue from the Theme Parks segment increased 27.3% to  $3.3 billion  compared to  $2.6 billion  in 2014. Its over 100 years old. Universal Film Manufacturing Company was officially incorporated in New York on  April 30, 1912 . Company legend says Carl Laemmle wa...

Key Assessment One

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Advertising and marketing mock exam Component one - Media products, industries and audiences Section A - Analysing media language and representation Answer all questions Short answer questions Name three of Barthes's semiotic codes [1] Symbolic code, proairetic code and hermeneutic code. Briefly  define 'modes of address' [1] The way in which the producer communicates with the audience and how they do so. Briefly  define 'lexis' [1] The choice of language used. Which  two  theoretical perspectives have we studied that can be 'credited' to Stuart Hall? [2] Theories of representation and the reception theory. Media language How can media language communicate multiple meanings? Make reference to at least two of the following; the  Tide  print advertisement (1950's), the  WaterAid  audiovisual advertisement (2016) and the  Kiss of the Vampire  (1963) film poster. In your answer you must: Consider how genre conventio...

Media Hegemonic Ideologies

Media Hegemonic Ideologies  Money Supermarket Advert We don't usually see men in tight shorts and heels, and its not a usual hegemonic view of gender  Binary opposition of the mans top half and bottom half, the top in in a suit like a stereotypical women, yet his bottom half is a stereotypical 'tart' like women. Adidas Hairy Leg Advert Arvida Bystrom ,  has hairy legs going against the hegemonic believe of women, that we should have no leg hair or any hair on our body. It doesn't make her a feminist as it is natural to have leg hair. the men threatening to rape her may be an attempt to reinvent patriarchy. Or that they do not want women to get their way into mens dominance, so they want to take their power back through sexual acts. Hegemony is only important until it is broken, and thats when it is noticed. Key Theory 17- Stuart Hall- Reception theory Potential reactions to the Wateraid- Claudia advert... Uplifting  Uplifting but, do...

Exam Structure

Exam Structure Read the question and underline the key terms, as you can write on the paper. Plan, e.g bullet point list of everything you are going to include.  First paragraph- Introduction Definitions -->Key Terms Context -->Background on the adverts Argument (Point of view)-->Your point of view e.g 'I am going to argue that audience response is influenced by the time period that the media product is realised in'. This needs to factor in the ideology and media language of the advert. Paragraphs (each paragraph should include...) Your Point Your Evidence (it comes from the adverts, and we must use media language or else fail) Look at the textual analysis tool kit on A-Level Media Studies Blog. Your Argument (Explanation) Last paragraph- Conclusion It is just summing up all paragraphs that were written. Need to demonstrate knowledge Must include media language

Audience Manipulation

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Audience Manipulation Without an audience there is no point in a media product, you can't have media without an audience. There is always a target audience. There is a primary target audience and a secondary target audience. Its the audience who decide on the success of a product. There are different demographics and physiographic of audiences. Key Theory 15- Albert Bandura- Media Effect What happens if you what too much TV, Youtube, or play too many video games? You believe biased ideologies that are presented in the media product. That if you watch too much of something you will become and act like the characters in those games. If you play too many violent video games you are more likely to become much more violent. The theory is the effects model, AKA the hypodermic needle model. Its when the producer is brain washing the audience with their ideology and the audience can do nothing about it. Mass media is media that can be spread to mass aud...

Introduction to Audience

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Introduction to Audience The difference between component one section A and component one section B is that section A is about analysing media language and representation, yet section B is analysing the media industry and audience. Without an audience to spend money on it the media product doesn't exist. Audience reaction constructs media products. Target Audience- The audience who the producer is aiming and basing the media product around. The primary audience is the certain group the producer is targeting their product at. The secondary audience is the second audience that the producer aims the media product at. T.A.P text-producer-audience, producer encodes the text for the audience, things to believe and think, the audience decodes the text. Audience...       * Targeting - What certain group of people the producer wants to see their media product, and                   creating a media text for them. ...

Learning Conversation

                                   Learning Conversation What do you think has gone particularly well so far this year? What are your strengths? I enjoy deeply analysing printed adverts, and figuring out what audience they may be aimed at, and how the advertisers are getting people to buy the products. I enjoy knowing the meaning behind what is shown in front of our faces everyday of our life's. What is stopping you from achieving your goals? What threats might you face, (for example not enough time, lack of organisation, pressure from other subjects...) I am a person who needs structure to a question and answering questions, I find starting a sentence very difficult and mostly end up starting them with 'the' or 'it'. Also waking up so early in the mornings so I can get ready and walk to the station in time makes me extremely tired, as I get home from work at around 9pm and then I h...

Comparing Advertisement Genres

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                          Comparing Advertisement Genres Charity Advertising: Repertoire of Elements- The advert makes the audience member feel guilty and as though they are responsible for the victims misfortune. For example this 'People in Need' advert would make those who shop feel guilty for buying items they want, as the money they spend on a bag could feed many families. Charity adverts are usually always full of dull, grey like colours, which is a symbolic code for the emotionless life that these victims live. Modes of address- Charity adverts use direct address a lot, so the audience member gains a personal connection to the victims and their cause. The direct address makes the viewer feel personally responsible for what happens to the victims. The adverts use emotive language, such as saying that children are 'starving' or that someone is 'miserable'. Ideology- The ideology ...

Representation and Identity

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Anchor Spreadable Butter Advert The groups represented in this advert are the elderly and the young, all within the group of family. The boy monkey is a teenager and the little girl monkey is a pre-teen. The boy monkey looks as though he is a stereotypical teenager as he is wearing a hoodie, which looks like a stereotypical 'dangerous' teenager. The women monkey is old has it seems as though she has stereotypical dementia of an elderly person, and a joke is also made about it. The elderly monkey has a Caribbean accent, portraying different ethnic groups. A stereotype of Jamaican people is that they like food and cooking. Her voice is very soft and makes the advert feel very soft and laid back.  The young boy is inferred to be very sarcastic, the Lexis of him is tat he is informal. The shot of the siblings is a medium shot, so we can evaluate their body language. They are a representation of a close family, the nan lives with them. The mise-en-scene of the scene shows...
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Cinema tography Task Definition of Cinematography - the art of photography and camerawork in film-making. Source ( https://www.google.co.uk/search?q=cinematography+definition&oq=cinematography+de&aqs=chrome.1.69i57j0l5.11023j0j7&sourceid=chrome&ie=UTF-8) Different Shot Types Close Up- Mid Shot- Long Shot- Extreme Close Up- Establishing Shot- Camera Angles Low Angle-  High Angle- Bird's Eye View-  Worm's Eye View- Canted angle/dutch tilt-

Set Production Two- Wateraid-Claudia Sings Sunshine On A Rainy Day (2016)

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Set Production Two- Wateraid-Claudia Sings Sunshine On A Rainy Day (2016) The first shot of this advert, is a close up of an radio, inferably in Britain as it is raining. This shot gives the advert a sense of relatable-ness, and how we only hear of al the miserable news on the radio, which is a complete binary opposition of Claudia singing in the sun.  The fact that Claudia seems to be happy where she's struggling shows just how much Wateraid has helped her, and focuses on the positive rather the the negative. As most people are immune to the guilt trip of the usual charity adverts. The bright and colourful cloths that are seen being worn in the advert, are a symbolic code of the happiness that is brought to them from Wateraid and all the people who donate. Making the audience want to make others who are struggling, as happy as Claudia is. There is no backing track used, just Claudia singing, which gives the advert a very simplistic and realistic feeling of joy, as if ...

Genre and Intertextuality

Genre   'a type of media product... governed by the makers if the product and the audience for it" Note Notes A sub genre is a genre with in a genre. A hybrid genre is two genres merged together, such as country pop, to make their own genre. A sub genre can also be a hybrid genre, and a hybrid genre can be a sub genre. i.e zombie, is a genre, as we all are aware of what zombies are like, how to kill them etc, paranormal is also a genre within itself. We know what genre we are watching, by the certain genre paradigms (conventions) they are using. Genre Paradigm , also known as genre conventions, are aspects of a media text (for e.g mise-en-scene) that show the audience what the genre is. Iconography  the familiar signs of genre. Utopia Trailer Surrealism, the whole trailer seems as though its in a dream, or is seen through the eyes of someone who is taking something.  There were paradigms inferring that this series seems to be a thriller, or horror as ...