Different Perspectives

Different Perspectives

  • Most people view the media as the 'news', yet media is a medium and it has vast different meanings.
  • Representation is a re-presentation, how a group of event is constructed and presented.
  • Producers use representation to get their ideologies across.
  • Representation is used to draw in certain target audiences,e.g the target audience of The Daily Mail is women, and they would want to look at the women looking 'sexy' as they aspire to be like them.
  • Producers may use representation to manipulate the audience, and its cultivating the idea that women should look this way.
  • Entertainment value, it may be 'fun' to look at naked people.
  • Finical reasons as t draws in an audience.
  • It tells a story, and draws people to keep reading more.


  • Some Questions that may appear in the exams...
    • In what ways can [Media Product] incorporate viewpoints and ideologies?
    • Or
    • Explore how audiences can respond to and interpret the ideological perspectives of [Media Product].
  • Paragraph Structure:
    • the POINT you are making which links to the question asked.
    • The MEDIA LANGUAGE that supports your point.
    • The ARGUMENT or deeper ANALYSIS of this point.
    • (A THEORETICAL PERSPECTIVE which is used to confirm your point of view.

Perspectives of the Same Story

  • The story is something that is news worthy.
  • During horror films and crime shows, we see the investigation and the gory stuff, which we enjoy as we are positioned as the privileged person, as well get all the secret insight.
  • The fact that it says 'Hammer Attack' sounds like it would be in a horror film.

  • The fact that they mentioned the mans ethnicity, could be constructing a stereotype of Indian men, that they are the only types of people tat harm children, as The Times had no reason to mention it.
  • Seeing the image of the couple being happy and 'in love' is obviously before everything went wrong, tis is their equilibrium, and that gets ruined from the hammer attack. The use of making this into a story line draws in threader much more, to get the target audience to buy and read it.
  • The daily Mirror would have had to of used more images, as the case is still going on and their is not much of a story to write about at the moment.
  • Looking at the images, they are supposed to make us feel angry and sad, very persuasive ad manipulative.
  • The body language of the child makes him look very worried, and it positions the audience as the killer.
  • The face of the baby girl blurred makes the story seem so much more serious, as that baby now needs its identity hidden, as she is under the age of 18, and it really shows that this story is real, the baby boys face is not blurred as he has passed and his face is not hidden for privacy reasons.
  • The man does not look British, he does not conform to the British stereotypes, which may be creating a stereotype for foreign members of society, as though they are outcasts and that they are very different to us.
  • Othering- According to The Times he is Indian, and in the Daily Mirror, assumed he had mental issues, making him appear different to the rest of society.
  • The Daily Mirror, did in fact not mention the man or women's race, as it is Left Wing newspaper, and they believe in much more equality for everyone. Yet The Times is far more Right Wig and they feel the need to mention the ethnicity of the couple.
In what ways can [media product] incorporate viewpoints and ideologies?

  • Media Language
    • The setting of where it is, diptychs them as being different to other people, as they seem as though they are a working class family, however someone else may see them as a loving middle class family, as the house of flats, looks as though it is a large loving family home.
    • The selection of images, showing the alleged killer as happy, makes people even more angry as they see this evil sleazy man with happiness and love, when he has done this to the little baby boy and girl.
  • Barthesian codes
  • Structural Approach
  • Genre Conventions
  • Anchorage
    • The Daily Mirror makes it seem as though the killer is outside society, as his picture obviously shows him as south asian, as it associates him with other south asians,a s though it is only them capable of such crimes.
    • Its almost as though it is a narrative story line, as the loving couple is the equilibrium, and we are reading the point of the disequilibrium, where everything goes wrong, as he killed the boy.
  • Intertextuality

The Today Show Radio 4, Covering The Same Story
  • Target audience, middle class, very stereotypically formal accents and language. The connotation of that accent is intelligence.
  • They are talking about politics, and very serious news, nothing about celebrity gossip.
  • It is using metaphors, inferring that the target audience would be quite academically smart.
  • I sounds a lot like a news broadcast on the television more than a usually music radio show.
  • 'Under suspicion' they are not stating that it is a fact. 
  • They didn't include the ethnicity of the man. 
  • It was a very short coverage, they seemed much more focused on politics, that perhaps their target audience only cares about that.
  • It is a very political show.
  • They have broadsheet headlines, inferring that it is a very formal show.
  • The producers ideology is politics, and that is the most important thing to the show.
  • They didn't mention what the weapon was that as used to kill the child as it was alleged.
  • They discussed more of the charge than the actual crime as it is far more interesting to the target audience.
  • The mother is not mentioned in the story as she is not relevant to the situation, as she did not get harmed, or do the killing.
  • The lexis if the word screaming, makes the text over dramatised and as though they are trying to just get money from them story.

    Explore how audiences can respond to and interpret the ideological perspectives of [media products]
    • Sharing it on Facebook, allows the audience to share ideologies that news articles are unable to share.
    • Its almost as though they post it to just go viral, and get money.


    Task: Find 5 News Stories From a Variety of sources such as...
    • BBC
    • Guardian
    • Daily Mail 
    • The Times
    • Cambridge News
    Analyse the following;
    1. Entertainment value
    2. Ideological reasons
    3. Finacial reasons
    4. Narrative

    1. It is very entertaining, as it is almost mocking gay men, as she is linked with jokes, as she is a very mocked person, making gay men seem stupid and not relevant, constructing a stereotypes.
    2. Perhaps the producer has slight homophobic ideologies, as they may think they are just doing it for attention, and that gay men are a joke and should not be taken seriously. 
    3. They would have used this clickbait on the article as it is sexual, and 'funny' so many people would be intrigued by such a silly photo, getting them more readers and more money.
    4. The more you scroll down the more you see the events of the night, so that you get a full story of what happened that night so you can laugh along at how 'ridiculous' it is.

    • Polysemy- something with multiple meanings, which may lead to controversy and debate, which makes it go viral, and gets it much more popular.




















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