The Mail online and the 'Sidebar of Shame'

The Mail online and the 'Sidebar of Shame'

  • 'Topless Emily...'
    • The target audience is heterosexual women, aged 25+, however there are many heavily sexualised images shown.
    • This is almost as if it is telling the women reading this that hey need bodies lie this to be sexy.
    • It anchors the audience to see her as a sexy object.
    • The way in which she is being described is almost pornographic and a bit pervy.
    • These shots of women look as though this site is taking pages straight out of a porn magazine.
    • This is a sexually desirable body, and this confirms a hegemonic standard of females beauty.
    • This cultivates the ideology that women should look this certain way.
  • 'Kez, Im A Celeb Let Down...'
    • They are describing her as annoying as she is not stereotypically, hegemonic-ally attractive, and the newspaper is not impressed.

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