Revising the Industries Theories

Revising the Industries Theories

  • Power and media industries- Curran and Seaton
    • The media is controlled by a small number of companies primarily driven by the logic of profit and domination. 
  • Regulation- Sonia Livingstone and Peter Lunt
    • Transformations in the productions, distribution and marketing of digital media, have placed traditional approaches to media restrictions at risk.
  • Cultural Industries- David Hesmondhalgh
    • Companies try to minimise risk and maximise audiences through vertical and horizontal integration.
  • Cultural Capital
    • It is the value of culture, the cultural resources of an individual. 
    • Cultural capital is a form of hegemony.
How does The Daily Mirror speak to its working class audience?
  • Housestyle of text is sans-serif, which infers that it is informal, and is based on the working class target audience.
  • Its mode of address is direct, and it makes the working class feel far more important, and as though they are being included into the political situation going on for example 'what this means for you'
  • The type of writing is at a GCSE level, and that is the skill set you need to read it with no issue.
  • Only one main story inferring that they cant concentrate on more than one story.

  • Self fulfilling prophecy- is when you tell someone so much that they are or look like something that they eventually believe it themselves.
  • Using a restrictive lexis, is a form of control, to keep the same audience buying their papers.

Key theory 19- 'End of audience' theories- Clay Shirky
  • Audiences are no longer passive: they interact with media products in an increasingly complex variety of ways.


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