Woman Magazine

To What extent are Woman and Adbusters examples of specialised and institutionalised media productions? Make reference to their distribution and circulation

IPC- International Publishing Corporation Ltd

  • Is the publisher a large/ mainstream organisation or an independent publisher?
    • Mainstream 
  • Is the publisher part of a media conglomerate?
    • Time Inc
  • What other products (magazines or other media products) does the organisation produce?
    • They have various other magazines, such as one dedicated to breakfast food.
  • How is this significant for the magazine?
    • An example of how a magazine is specialised, as it targets a specific audiences.
  • Brand identity is relied on institutions, and target specific audience through their own ways and ideologies.
  • A magazine is expected to be kept slightly longer than a newspaper, that you would most likely throw out in a day
  • If people didn't buy a magazine, it would just be stopped if it was independent.
Key Theory 12- Power and media industries- Curran and Seaton
  • The media is controlled by a small number of companies primarily driven by the profit and power
  • Media concentration limits variety, creativity and quality
  • More socially diverse patterns of ownership can create more varied and adventurous media productions

Woman Advert- 1985
  • 'Exciting again' which infers that it had gotten boring, and that people should start buying it again.
  • The Mast head has changed, it makes it look almost like a gossip magazine than a house work DIY cookery magazine that it used to be.
  • The cover model look like she is going out to a cub and not staying home in the kitchen and being a mum.
  • It has more of a fun mode of address, and there is no getting away from the bright colours.
  • There is a competition to win a car, which s very different from the 60's as women were more accepted in driving in the 80's and not in the 60's.
  • The magazine still shares a similar ideology, as there is a focus on kitchens, as you can 'win a kitchen'
  • Not too much has changed to the magazine, apart from you can win a car, so the magazine is not that progressive over time.

  • Woman magazine is now published by Time Inc. 
  • Promotional material from Time Inc Uk's profile page for Woman is not meant to be read by the audience, its meant to be for advertisers etc.
  • The Brand identity did not differ from 1964 to 2018 , as it all includes similar stuff, and similar ideologies.
Key Theory- 13 Regulation Theory- Sonia Livingstone and Peter Hunt


How magazines are regulated?
  • IPSO- Independent Press Standards Organisation
  • They are not biassed, and are mainly involved in the regulation of newspapers and a bit in magazines.
  • They are regulating the stories and editorial content.
  • The regulation of magazines is pretty much worthless, as the companies can jut pay a fine if they get in trouble and forget about it, as they are making so much money anyway.
  • The advertising standard agency regulates magazine adverts as well.


















Comments

Post a Comment

Popular posts from this blog

Introduction to The Times and Constructing Representation

Image
Introduction to The Times and Constructing Representation  What advantages are there to a newspaper demonstrating a particular political/ideological bias? To control people, and inspire people to carry out actions that they would not of thought of themselves. Ideology is a system of control an power, it is hegemony, it is the newspaper you must agree to it. If the newspaper has a ideology it means they can attract more of a target audience. You can judge someones personality by what newspaper they read, as different newspapers cover different types of stories and have different ideologies. To gain support of a political party, as different newspapers support different parties. Why would a newspaper wish to manipulate the ideology of it's target audience? Our ideas are being challenged everyday, each newspaper has its own beliefs and has its on values, and many people do not realise that they are biassed, they do this to get more people to believe in their ideologi...
Read more

Representation and Identity

Image
Anchor Spreadable Butter Advert The groups represented in this advert are the elderly and the young, all within the group of family. The boy monkey is a teenager and the little girl monkey is a pre-teen. The boy monkey looks as though he is a stereotypical teenager as he is wearing a hoodie, which looks like a stereotypical 'dangerous' teenager. The women monkey is old has it seems as though she has stereotypical dementia of an elderly person, and a joke is also made about it. The elderly monkey has a Caribbean accent, portraying different ethnic groups. A stereotype of Jamaican people is that they like food and cooking. Her voice is very soft and makes the advert feel very soft and laid back.  The young boy is inferred to be very sarcastic, the Lexis of him is tat he is informal. The shot of the siblings is a medium shot, so we can evaluate their body language. They are a representation of a close family, the nan lives with them. The mise-en-scene of the scene shows...
Read more

Magazine 2 Lesson 1

Image
Magazine 2- Adbuster Detournement -  Hijacking or re-routing, AKA 'culture jamming'-   The practise of criticising and subverting advertising and consumerism in the mass media, by methods such as producing advertisements parodying those of global brands. The genre is not immediately clear, its hard to tell as each cover and masthead is completely different, and there is no content on the outside, and makes it very hard to know what is in the inside.  Adbusters seems to be a parody, as it is parodying certain popular subjects in the media. There are a lot of parodies of horror films, as they all have many similar conventions, and are very easy to parody. It could be a political genre, as Donald Trump with a literal barcode moustache is on the front cover inferring he is Hitler. It seems very informal, as it has an enormous central image, and each masthead is different, there is no structure on the front cover. they may have done this as it ...
Read more