Brand Identity

Brand Identity

  •  Adbuster ideology is to go 'against the whole fucking industry'.
  • Adbusters subvert to usual magazines, as it has no advertising, it isn't made in an office with journalists, its made with people fro all around the world sending in photos, and open submissions.
  • The magazine interacts with its audience as 'it’s an emotional mindfuck.' and really makes them think and become intrigued. They are more personal and connected to their audience through the internet, as they can interact with on and other and keep a community going.
  •  The main thing Adbusters is attacking is adverts, its genre is culture jamming and Adbusting.
    • The images above show how we spend all the money on something that simply allows you to have a necessity, yet other people are suffering greatly from no water, we could spend the money that we spend on tapes to help those in the world whom need water. 
    • The advert uses dim lighting and makes the aroma of the advert seem almost romantic, which is odd considering its just a tap.

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