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Music Videos Why do we use binary oppositions? To empathises something. To create comedy for the audience. They help the audience make sense of whats going on.  It makes things easier for the producers. For example in Justin Bieber's 'Baby' and 'Beauty and the Beat' music video, adult black people come in, because they are cool and bring something else to the music video that Justin does not have. Representation-  how the producer re-presents issues, characters, group of people or a place, which may encode the producers ideologies about certain things, which usually conform to stereotypes. Representations allows people ways of making sense of the world, they will know how to categorise people and understand situations when certain things are involved. Certain exposure to specific representations can cultivate peoples minds into believing these stereotypes. Representation constructs reality. For example if enough people (including the ones being s...

How does the video to Riptide encode feminist ideology? It is so over the top sexist that it almost seems like a mockery of how sexist music videos are, particularly when using the "how to photograph girls" book, showing just how creepy it is, and that women are just there to be looked at by heterosexual men, conforming to Elizabeth van Zoonen's Male Gaze Theory. Some shots of the women in the video make women look strong and powerful, for example one of the women is holding her hands in a gesture inferring power, and he is very covered up in that scene. In one of the scenes a women is breaking out and escaping ropes from when she was captured, connoting that she is able, powerful and clever enough to break free from a trap. This mid-shot of blonde women found in mise-en-scene tight ropes, infers that women's place in society is restricted, as there are still many jobs where women do not get paid the same as men and get much less, connoting that they are the wea...

Vance Joy- Riptide (2013) Music videos as a postmodern medium... Post modern is seen as after what we have at the moment. It is more of a theory that we can use for things. It is impossible to define it, as it is an anti theory theory. 'Style over substance' it looks nice so who cares about anything else. Emphasises surface readings over deeper analysis.  Distrust of form, convention and establishment conventions. Breaking the fourth wall is a form of postmodernism, which is when the actor breaks character and speaks to the audience.                                                                            Riptide The genre of the song is Indie Pop.  The gradual smearing of the singing lady's makeup can connote her gradually going insane from the repetition of being take...

Introduction to Music Video Coursework Pulp- Babies (1994)   The constant text/graphics/inter titles of what is going on in the video, connote that all music videos are constructed the same for an ideal images, in which these young girls obviously like all of these constructed celebrities judging by the mise-en-scene of the posters on their wall. Also makes it clear what is going on in the music video, as music videos are short and it can sometimes be hard to get the meaning across within (an average) four minutes. Diegesis of sound is complicated, (Diegesis: in the world of narrative) Long shot introduces audience to the band, slowly coming into focus. The Mise-en-scene, typical socio-political context, bedroom is working class, as its small and grubby. It is getting across a nasty message, of someone watching their friend have sex for the first time, however it is a 'fun' pop song. The costume refuses to conform to hegemonic codes, the idea of Pulp is that the...