How does the video to Riptide encode feminist ideology?

How does the video to Riptide encode feminist ideology?

• It is so over the top sexist that it almost seems like a mockery of how sexist music videos are, particularly when using the "how to photograph girls" book, showing just how creepy it is, and that women are just there to be looked at by heterosexual men, conforming to Elizabeth van Zoonen's Male Gaze Theory.
• Some shots of the women in the video make women look strong and powerful, for example one of the women is holding her hands in a gesture inferring power, and he is very covered up in that scene.
• In one of the scenes a women is breaking out and escaping ropes from when she was captured, connoting that she is able, powerful and clever enough to break free from a trap. This mid-shot of blonde women found in mise-en-scene tight ropes, infers that women's place in society is restricted, as there are still many jobs where women do not get paid the same as men and get much less, connoting that they are the weaker sex. The producer could also be inferring how women are 'tied down' by maternal responsibilities etc.
• Video lacks anchorage which forces audience to make own assumptions, simultaneously providing sexual gratification for male heterosexual audiences, but also consistently informs the audience that scopophilia is creepy and NOT okay. 
• In some cases, the use of low angle shots can infer that women are above men and above their trapped place in society.
• It is an ironic representation of patriarchal hegemony.
• Sexualised images utilised as referential codes.
• Women singing connotes rebellion and agency.
• This video is highly polysemic, it is whatever you want it to be as it is so random.

• Intertextuality
• Is where one media product makes reference to another media product.
• It allows the audience a completely new way to relate to the media product.
• It allows the audience satisfaction as they know what it is related to. 
• It draws in a specifically larger audience.

• Suspiria (1979) re-realise trailer
• Genre conventions
• Paradigmatic features- Mise-en-scene, blood, Pretty women, knife, barbed wire. 
• Extreme close ups
• Weak and vulnerable damsel in distress archetype (character type, jock, nerd etc.)
• Colour scheme, very vibrant primary colours used throughout, the red, white and blue is used with physical lights with red and blue filters in front of them.
• The sound track builds suspense up until the end event, which is the women looking out of the window suddenly attacked.
• We also hear diegetic female screaming. 
• All of the men seem to be the violent ones, male antagonists.
• Iconographic features such as cherry red blood.
• The fashion is very retro, well it is not retro at that point, it is simply chic for back then, as it looks very glamorous with muted colours.
• When women run away in horror films, they flap their hands around, inferring their fear, running away from the situation, instead of confronting it.

• Back onto riptide...
• The opening shot looks as though someone is being tortured, not sitting in a dentist chair. It is clearly a blonde attractive women being tortured, which is usually the case in horror films.
• Another clip is a women's hand being stabbed which h is a typical thing to happen in a horror film, so as we can see this music video uses plenty intersexual references. All the colours are bright and vibrant, which makes us feel like we are watching an old horror film.
• They desaturated certain colours in the music video to make it look as though it is technique- colour , like in the seventies.
• Surrealism is an artistic movement that began in France a long time ago.
• Surrealism is a tech that follows the logic of dreams.

• Un Chien Andalou (1929 Bunuel/Dal)
• Continuity editing, which is editing to keep the story going,  yet this is an discontinuity, and the next image does not make sense of the last image.
• Eye line match or an match on action, is where we cut somebody looking at something, to what they are looking at. 
• This is doing the opposite, nothing make sense after the last bit. 
• We can apply this to Riptide as it cuts o another random scene that doesn't relate to another, which is what the whole of the Riptide music video is.
• The use of intertextuality, allows a wider range of audience members to watch it.
• The reason why it is using realism similar to the cinema is because it provides audiences with the social interactions, as more people will talk about cool and weird music videos, as a music video is an advert for the music so they need to catchy and stick in your head.

• STRUCTURALIST APPROACHs- BINARY OPPOSITION
• How do we know its day? 
• We just do, because of night.
• We know that Bart is naughty
• Because of Lisa being so well behaved.
• We know the motel in Psycho is isolated
• Because of the big city it starts in.
• The killer jumps out of the cupboard in every slasher film ever is very loud
• Because the sound before is extremely quiet and successful.
• One of the big reasons for binary oppositions is to create audience pleasure.