Music Videos

For example in Justin Bieber's 'Baby' and 'Beauty and the Beat' music video, adult black people come in, because they are cool and bring something else to the music video that Justin does not have.
Representation- how the producer re-presents issues, characters, group of people or a place, which may encode the producers ideologies about certain things, which usually conform to stereotypes.
Representations allows people ways of making sense of the world, they will know how to categorise people and understand situations when certain things are involved.
Certain exposure to specific representations can cultivate peoples minds into believing these stereotypes.
Representation constructs reality. For example if enough people (including the ones being stereotyped) acknowledge these stereotypes, moe people will believe it themselves.

'Anaconda'- Nikki Minaj

A representation of black women in this video is that they all have large buttocks, and are very shapely.
The long shot of black women dancing is very little clothing is sexualising them, as if they are not good for anything else but being sexy.
The long shot high angle of Nikki and two back up dancers, is also sexualising women, due to their pose and use of revealing costume.
The fact that these black women are in the jungle is representing them as wild and un civilised.
It is the representation of almost a stereotypical black women's figure, this could be positive that is bringing to light that women have curves, yet can make leaner people feel not 'sexy' or 'attractive'.Nikki Minaj is taking on a stereotypical black stereotype, as if a white pop star such as Taylor Swift was to do this, she would be criticised.
In the video to Anaconda, Nikki takes on the stereotypical white housewife role, however completely subverts it by sexualising extremely, inferring that black women are sexually promiscuous.
Anaconda is about taking drugs, Buttocks and killing her boyfriends, which is completely subversive to a stereotypical song.

'Gucci Gang'- Lil Pump

The mise-en-scene of the tiger could suggest that ethnic minorities shouldn't be messed with and they may be violent and aggressive.
The binary opposition of the tiger walking down the typical American school corridor, represents him being a rebel, as well as the bags of weed that suggests that he is a drug dealer.
He is presented as under class, as he is a gangster drug dealer, he is not worthy of a class.
This provides the audience with escapism.
They are drinking a really powerful drugged up drink.
The use of his closed code language,is almost like a police language, so no one can catch him out on what he's saying.
The gesture of the eye roll to the teacher, infer that they are disrespectful.
The use of hallucinogenic imagery connotes that they are on drugs, for example the mise-en-scene of the tiger and they use of multicoloured purple lights.
The image of Lil Pump chucking his weed bag on the teacher creates a binary opposition of rebellion against the law and rules, hegemonic systems of power, especially considering the teacher is old and white.
Connotation that he has so many drugs, he can just chuck them at whomever.

'Formation'- Beyonce

Intertextual conflict of a black women (Beyonce) on top of the car, as a innocent black man had been shot by a police officer, inferring rebellion and showing that s he might support the Black Life's Matter campaign.
When she is hanging out of the window of a car, conflicts with her calm facial expressions as doing so.
Contrast between poor, dilapidated neighbourhood and rich antebellum house, the antebellum house is connoting the slave trade, as many rich people who lived in those houses back then were rich because of the cotton picking slaves.
Beyonce has on an antebellum dress, she is dressed like a slave owners wife, completely ironic now as she is a black women and is inferring that she now has the power, and is standing above the old horrific ways, and is giving a new meaning to these clothes which is strength. It could signify cultural appropriation but also demonstrates strength and power over the path.
High key spotlight in empty swimming pool, gucci shorts, crop tops, leggings and big chunky glasses, they look like they are from the seventies especially with their 70's loose afros and librarian glasses. This could be inferring that they are not stereotypically attractive and are nerdy, or because it looks cool.
Context

It is the lead single for the album Lemonade, it was reales the day before she performed at the Super Bowl final in February 2016. The video was realised with the song, directed by Melina Matsoukas.
The music video has won numerous awards, Including the 59th Grammys.
The video was set up against the back drop of the flooding ruins after Hurricane Katrina.

This man in front of the mirror is dancing very abstractly, inferring that he is different, he knows he's different and he obtains self love and confidence.

Beyonce is dancing in an animalistic manner, to show her aggression against authority and that she will stand up for what she believes in. As stereotypes of black people are that they are un civilised and animal like, but she s making it look good.

This clip looks as though they are protesting for their rights and true freedom in the world, and that they are not to be messed with or pushed around as they are strong.

Beyonce uses a direct mode of address to the audience when she puts her middle fingers up to the camera, making the video very uncomfortable to watch.
Her repetitive aggressive head nodding suggests that she is does not care, and is just nodding away and shrugging off the stupid things in life.
This video is highly polysemic as it has so many possible interpretations.
The mid shot of Beyonce hanging out of the car represents her car free and rebellious attitude. Her hair is extremely long and braided which is a usual black cultural hair style.
Generally the dance moves she makes in this video are quick blunt and powerful, very aggressive.

TaliaMedia