TaliaMedia

Different Perspectives Most people view the media as the 'news', yet media is a medium and it has vast different meanings. Representation is a re-presentation, how a group of event is constructed and presented. Producers use representation to get their ideologies across. Representation is used to draw in certain target audiences,e.g the target audience of The Daily Mail is women, and they would want to look at the women looking 'sexy' as they aspire to be like them. Producers may use representation to manipulate the audience, and its cultivating the idea that women should look this way. Entertainment value, it may be 'fun' to look at naked people. Finical reasons as t draws in an audience. It tells a story, and draws people to keep reading more. Some Questions that may appear in the exams... In what ways can [Media Product] incorporate viewpoints and ideologies? Or Explore how audiences can respond to and interpret the ideological perspecti...

The Mail online and the 'Sidebar of Shame' 'Topless Emily...' The target audience is heterosexual women, aged 25+, however there are many heavily sexualised images shown. This is almost as if it is telling the women reading this that hey need bodies lie this to be sexy. It anchors the audience to see her as a sexy object. The way in which she is being described is almost pornographic and a bit pervy. These shots of women look as though this site is taking pages straight out of a porn magazine. This is a sexually desirable body, and this confirms a hegemonic standard of females beauty. This cultivates the ideology that women should look this certain way. ' Kez, Im A Celeb Let Down...' They are describing her as annoying as she is not stereotypically, hegemonic-ally attractive, and the newspaper is not impressed.

Quiz 1 – Name 3 key differences between a broadsheet and a tabloid newspaper? A broadsheet is much bigger than a tabloid. A tabloid covers more gossip, and a broadsheet is more serious news. Broadsheet is aimed at the higher class and a tabloid is aimed at the working class. Tabloids often have a red masthead. Tabloids have many more images.      2 – Define Polysemy Multiple meanings.      3 – Define Bias Bias is when one person tells a story through their point of view and ideologies.  wHen someone has strong opinions about something and includes it into their writing.      4 – What are two ways newspapers can be biased? Selection The photos used. The captions used. Admission Leaving important stuff out. Where each story is positioned in the newspaper .     5 – Define Agenda Certain aims of a discussion.   To manipulate the target audience.      6. What is ide...

Representation Of The 'Women' In The Daily Mail The group of people the article is issued on is teenage girls. The newspapers composition of text and images is extremely objectifying to these young girls the article is based on, as it is simply sectioned into one introductory paragraph, leading into several very mature images, of young girls posing with little to nothing clothing on.The producers ideology of the women is that these women are messy and desperate for male attention young women. This article is constructing a young women's representation as flaunting for mens attention, and very sexually active people, almost as though they are prostitute's, as one of the comments mocks the females, reading 'how much does she charge', setting a very negative stereotype of young working class teenage girls. This article is purposely targeting the male audience who can take advantage of seeing these most likely not conceited, photos of young girls and get away w...

Bias, agenda and the construction of reality The study of representation looks like...  The group, place or issue on which a media text is focusing. The technical devices the media text uses in order to present these groups or issues. The message about the group or issue being created within the text.  The impact of this message on the target audience 

Analysing bias and the construction of representation in The Times and The Daily Mirror Daily Mirror Daily Mirror Masthead-  'Daily Mirror' Headline-  'What have they done?'  Splash-  'How Trump Triumphed' Main Image-  Sacred Statue of Liberty The Times The Times Barcode Bottom Left Corner Centre Spread The whole image Daily Mirror Representation   Daily Mirror The daily mirror represents America as a whole will now have a destructive, frighting dystopian future now that Donald Trump is in power. From the mise-en-scene of the statue of Liberty, as she has her hands over her face in pure fear of the war ground that is behind her. On the inside of the centre spread makes it look as though America has gone wild, and that when America has an ideology in their minds they will go to the extremes with it and go crazy in tryin...

Introduction to The Times and Constructing Representation  What advantages are there to a newspaper demonstrating a particular political/ideological bias? To control people, and inspire people to carry out actions that they would not of thought of themselves. Ideology is a system of control an power, it is hegemony, it is the newspaper you must agree to it. If the newspaper has a ideology it means they can attract more of a target audience. You can judge someones personality by what newspaper they read, as different newspapers cover different types of stories and have different ideologies. To gain support of a political party, as different newspapers support different parties. Why would a newspaper wish to manipulate the ideology of it's target audience? Our ideas are being challenged everyday, each newspaper has its own beliefs and has its on values, and many people do not realise that they are biassed, they do this to get more people to believe in their ideologi...

Ideology And Representation   News Worthiness, the process of choosing what is worthy to be in the news, from their biassed ideologies. Such as crimes. 'If It Bleeds It Leads.  The difference between a broadsheet and a tabloid, was that broadsheets were huge newspapers, and they are much more formal paper, targeting at the middle class. Yet tabloids aim for more of  working class audience as its much more informal. Tabloids tent to have red mastheads. Intertextuality When a media product makes sense referencing another text. This links to Barthes codes, Intertextuality is a referential code, we recognise everything by comparing it to other things.   The statue of Liberty looks like the weeping angels off Doctor Who, in which is a intertextual reference, and many people connote them with fear, which shows it is fearful for America to have Trump as President. The statue of Liberty represents Liberty, hope and America, and it is is showing that ev...

Print Media What makes newspapers different to other forms of print media? News papers always have a hybridity of contents with large headlines, there is not just one main attraction. Magazines usually have one main image on the front, yet in newspapers there is more empathise on the text than the image.  Magazines usually have genres, unlike newspapers which contain a hybridity of subjects. Newspapers know who is going to read the text, they contain a lot of assumed knowledge such as saying 'Corrie' which is a commonly used shortened name for the British soap opera Coronation Street' Define the Key Terms... Title of a newspaper Masthead The thing you use to scan the newspaper when purchasing. Barcode Brief text under an image describing the photo. Caption A phrase that summarises the main point of an article Headline Dominant picture, often filling much of the front cover. Main Image or Splash A system of organisation within the magaz...

Introduction To Newspapers Section A Media Language Representation Section B Audience  Industry An institution is the values and ideology of a media product. Industries and institution are very different things. Long Road   They show a girl with pink hair, to show that long Road accepts originality, and allows people to be themselves. It shows that at Long Road it is very independent as she can be 'treated as an adult'. The house style of text is very bright and colourful pastels, making the Long Road seem friendly approachable place. The website shows various different students as they are all different so it appears to various different personalities. They are posed in various ways, to represent many different persona's. Josh makes the school look responsible and grown up. The school breaks the stereotypes, as Isabel looks arty yet she does American Literature,Josh look like he would do politics yet he did Level 3 Media. Isabel is rep...

I, Daniel Blake (2016)

1 – What is the true purpose of any media product?   To make money .      2 – What is ‘Classical Hollywood Narrative’? The characteristics that Hollywood films follow. 3 – What are two characteristics of  'Classical Hollywood Narrative’? When the audience always knows whats going on and where it is set. 4 – What is vertical integration? Where a company buys another company that is involved in different stages of production.      5 – What is horizontal integration? Where a company buys another company to get rid of competition. 6 – What is the name of the theorist who devised binary oppositions? Claud Levi-Strauss 7 – What is the difference between distribution and exhibition?  Distribution is how the media product is published, and exhibition is how it is shown. 8 – What is conglomeration? A corporation that consists of a group of businesses dealing in different products and services, so the companies owns different type...

The Film Industry-Regulating Films Regulation definition 'a rule or directive made and maintained by an authority.' BBFC ' British Board of Film Classification' It is a non-governmental organisation, that has been in the film industry since 1912, and it is responsible for the  national classification and censorship's of films exhibited at cinemas and video works released on physical media in the United Kingdom. Uc- 'Suitable for all, especially children' U- 'Suitable for all' PG- 'Parental Guidence' 12- 'Video release suitable for 12 years and over' 12A- 'Cinema release suitable for 12 years and over' 15- 'Suitable for only 15 years and over' 18- 'Suitable for only adults' R-18-  'Adult Works for licensed premises only' E- 'Everyone' - Write a short paragraph responding to this statement: "regulation of film in the UK has largely become pointless due to the rise o...

Film Industry-Marketing Films Wonder Woman Examples of Different Marketing Techniques: Billboard- Teaser Trailer- Theatrical Trailer- Social Media Marketing- This specific example is a Snapchat filter.                                                              Fan Marketing- This is a fan account on Facebook Viral Marketing- A Go Fund me page was formed, for others to donate to let Girls.Inc girls, go and see Wonder Woman film, as it is a very feminist, women empowerment film. Merchandise- Official Website- https://www.warnerbros.com/wonder-woman                                    From the marketing I see, the film would attract a mas...

The Straight 'Outta Compton Marketing Campaign N.W.A 'Fuck The Police' Genre Rap. Hip Hop. Gangster Rap. Representation Different ethnic groups, white and black. Debates Whether white policemen stereotype black men or not. Not all white people stereotype black people. Very strong language, which is controversial. They are mocking the police quite aggressively.  The 'N' word is used quite a lot, this is re-appropriation, as they have taken the word, put it in a different context and gave it a new power, and made it seem less offensive in a racial way as they owned it. It encouraged killing police people. Politics The song is a campaign for rights and equality for black people. The treatment of young black American men by the police in LA. It also mocks the court system, suggesting that they are unfairly treated. Straight 'Outta Compton Theatrical Trailer N.W.A's music off their first album was played in the background, yet...